A brand designer crafting distinct brands in a sea of ordinary

I work with businesses to consciously craft their identity by fusing design, strategy, collaboration and brand management to deliver results with agency-level execution.
Let’s work togetherGet a free consultation

Recent projects

See more

Agora

Mercurie

Hang

Leaky Paywall

Approach

Your creative partner in achieving your dream brand.

01

Success is a journey

I thrive on deep dives, creative exploration, and experimentation to craft identities that truly resonate.

02

Stronger brands are built together

As your creative partner, I value your collaboration. Your insights, attention to detail, and timely feedback are crucial ingredients for crafting a truly successful brand identity.

03

Structured approach

My phase-based approach keeps projects efficient and transparent. We'll focus on clear deliverables at each phase, giving you complete visibility into the project and keeps us both aligned.

04

Your voice matters

I provide regular progress updates, and share work in progress.  But most importantly, I value your input throughout the project to ensure the final result reflects your vision.

05

The right expertise, every time

For projects  requiring specialized skills, I tap into my network of trusted collaborators. This ensures access to the perfect fit for your needs, without any hidden costs – everything is upfront in the initial proposal.

06

We're partners in brand growth

My commitment goes beyond the finish line. I offer complimentary consultation calls  at 3, 6 and 12 months to ensure your brand identity thrives. We'll assess its impact and make any necessary adjustments to keep it working for you.

07

Let's celebrate success, together

I value your feedback through written responses, video testimonials, and open conversations. Sharing your story convinces others and helps me keep pushing the boundaries of what's possible.

Testimonials

Read what my partners had to say about working with me
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.

Pete Ericson

Founder, Leaky Paywall
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!

Dan Foster

Co-Founder, Munch
Paul Kelly did a great job capturing and interpreting our company's vision. He created an identity that speaks volumes about what the company does. We always felt heard and valued, with our input seamlessly integrated into the final design. His meticulous attention to detail ensured that every element resonated with our brand essence, from the colour palette to the typography.

Adesiji Arowosoki

C.E.O Four E Logistiks​​​​​​​
I've had the pleasure of working with Paul Kelly on two projects, and I'm consistently impressed by his creativity and attention to detail. He brings a rare intelligence to his craft. I’m also fascinated by his creativity, timeliness, and infectious enthusiasm that truly set him apart. Working with him was a joy, and his presentations were always spot-on. I can't recommend him enough.

Stefan Obakhavbaye

Co-Founder, Vibrate Warsaw

Let’s talk about your dream brand

I'm currently accepting freelance branding projects and remote work opportunities. Feel free to schedule a free consultation call via my email below.
Paulkellyydesign@gmail.com
or drop me a message below to discuss your project and see how I can help.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Welcome to my world of insights, stories, and case study breakdowns.

All
Behind the scenes
Insights
Behind the scenes
June 22, 2025
To deepen the Agora brand experience, I set out to design and develop a website that captured its essence. What began as a straightforward project quickly evolved into one of the most technically challenging yet rewarding experiences I’ve had.

Read >

Behind the scenes
July 18, 2025
The Agora identity was built to reflect its essence—a premium, community-driven co-working space. Every element was crafted with intention, creating a cohesive and engaging brand experience.

Read >

Behind the scenes
June 1, 2025
We rebranded Mercurie to create a bold yet flexible identity. From the logo to illustrations, every element reinforces its mission to empower businesses to pay locally.

Read >

Behind the scenes
January 17, 2025
The Leaky Paywall rebrand reshaped its identity to embody its position in its industry, using a strategic and collaborative design approach to develop a unified visual system.

Read >

Behind the scenes
June 22, 2025
To deepen the Agora brand experience, I set out to design and develop a website that captured its essence. What began as a straightforward project quickly evolved into one of the most technically challenging yet rewarding experiences I’ve had.

Read >

Behind the scenes
July 18, 2025
The Agora identity was built to reflect its essence—a premium, community-driven co-working space. Every element was crafted with intention, creating a cohesive and engaging brand experience.

Read >

Behind the scenes
June 1, 2025
We rebranded Mercurie to create a bold yet flexible identity. From the logo to illustrations, every element reinforces its mission to empower businesses to pay locally.

Read >

Behind the scenes
January 17, 2025
The Leaky Paywall rebrand reshaped its identity to embody its position in its industry, using a strategic and collaborative design approach to develop a unified visual system.

Read >

No Insight articles
AllIn-houseBrand Identity Design
Website DesignPlayground

Forged by experiences, crafted for those who value design and thinking

Who am I?
Doing great things since 2016. I'm Paul Kelly, a designer with a human touch on every project. Over the past seven years, I've mastered crafting seamless branded experiences by weaving together my expertise in brand identity, motion design, illustration, website design, and Webflow development. With a commitment to agency-level execution, I ensure that every project not only meets but exceeds expectations.

Outside of my design interests, I'm a passionate football fan and have supported Arsenal since 2006. I believe I would excel as a football coach or analyst. I admire Pep Guardiola's style of play, though I'm less focused on the tactical rigidity and the creativity it takes from forwards.

Music is another passion of mine, and I enjoy a wide range of genres, though I’m selective about the artists I listen to, as I value those who infuse their music with genuine passion. Music is essential to my work process and helps me cope with life, sometimes soothing me and other times bringing out my playful side.

I'm also a movie enthusiast, watching films from various countries. Growing up with Indian movies, they remain a favourite, and I have playlists of Indian music from these films. I also love Korean series, French and American movies, especially superhero films. While I don’t pick sides in the DC vs. Marvel debate, I enjoy both, with The Batman Trilogy and Avengers: Infinity War & Endgame being my all-time favourites.

Additionally, I'm a big cat lover. At one point in my life, I had eight cats, each of whom I loved deeply.
Education
First Class Honours
Bachelor of Arts - BA
Advertising, Public Relations and Branding
Middlesex University, Mauritius
In View
Master’s Degree
Management
Middlesex University, Mauritius
How do I do great things?
Building a dream brand can feel overwhelming. That's where I come in. I am your creative partner in achieving your dream brand. I understand the challenges and I bring the expertise to navigate them. That's why collaboration is at the heart of everything I do. We'll work together to create a brand that speaks to your vision and captivates your audience.
Strategy
A clear strategy is the secret sauce. It's the roadmap that guides us towards crafting meaningful visual and verbal identities that resonate with your audience and deliver the experiences we envision.
Building lasting identities
Insights from strategy unlock the creation of powerful visual and verbal identities that resonate deeply with your audience. Crafted with passion, designed to be seen, felt, experienced, and leave a lasting impression.
Building lasting identities
Insights from strategy unlock the creation of powerful visual and verbal identities that resonate deeply with your audience. Crafted with passion, designed to be seen, felt, experienced, and leave a lasting impression.
Execution
I meticulously scale your brand identity across all touchpoints – from your website and marketing materials to  social media and other touchpoints. This ensures a consistent brand experience that resonates with your audience no matter where they interact with you.
Who would I like to work with?
I'm drawn to audacious brands–those who forge their paths and share my passion for bold creativity. I thrive alongside audacious leaders with a clear vision for disruption—those who value innovative thinking and trust the value I bring and my expertise in actualising their visions. Let's push boundaries and achieve remarkable things by redefining what's possible.
Brands who have been audacious enough
Let’s work togetherGet a free consultation
What principles do I work and live by?

01

Audaciousness

02

Reject Convention

03

Cherish Insight

04

Collaborate

05

Surprise yourself

06

Do great work

07

Create for the future with the present in mind.

Your creative partner in achieving your dream brand

Every interaction shapes how people perceive your brand. That's why I see branding as a powerful, continuous, and deliberate process to shape this perception. I take a strategic approach to brand identity design, crafting a clear system that guides all your brand expressions across every touchpoint. Here's how I turn brand chaos into clarity.

Part 1

Brand Discovery

This is where the magic begins! This phase is about understanding your business–its core, its goals, and its position in the market. Through discussions and research, we'll delve into your business and brand aspirations. We'll uncover your unique strengths and craft a powerful core message that resonates with your audience.

Part 2

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.

Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.

Part 4

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Part 1

Brand Discovery

This is where the magic begins! This phase is about understanding your business–its core, its goals, and its position in the market. Through discussions and research, we'll delve into your business and brand aspirations. We'll uncover your unique strengths and craft a powerful core message that resonates with your audience.

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.
Part 2
Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Part 4
Part 2

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.
Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.
Part 4

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Project Flow
No two projects are exactly alike, and that's what keeps things exciting! While I have a framework for success, I'm flexible and collaborative.  Here are some core steps that are almost always present, ensuring a smooth and successful collaboration
01
Onboarding and discovery calls
02
Research, conceptualization and ideation
03
Presentation and reviews at each project phase
04
Concept refinement
05
Project approval and conclusion
06
Client’s team onboarding
07
After project consultation
Services
Here are some ways I can partner with you to build your dream brand.
Branding
Brand Strategy
Visual Identity Design
Motion
Illustrations
Iconography
Static brand guidelines (PDF)
Online brand guidelines
Marketing designs
Post project support
Presentation
Consultations
Let’s work togetherView projects
Website design & development
Website design in Figma
Component Library
Illustrations
Iconography
Website development in Webflow
Asset Animation
Presentation
Project handover
Post project support
Consultations
Let’s work togetherView projects
Here are answers to some questions you might have
What is your design process?

It all starts with a friendly chat, a chance for us to get to know each other, discuss your business goals, and see if we're a perfect fit. From there, we'll move seamlessly into the project with a clear scope, timeline, and agreement. We'll delve into research, craft a winning strategy, and brainstorm captivating ideas for your brand.  Through collaborative reviews, we'll refine the concepts to perfection.  Once your brand identity is complete, we can even help onboard your team and offer ongoing consultations.

I understand that managing project costs is important. That's why I offer flexible payment structures. For shorter projects, we can split it into 50% upfront, 30% at a milestone point, and the final 20% upon completion. For longer projects, we can explore a 30% upfront, followed by two milestone payments of 25% and a final 20% upon project completion and before delivery of the project’s final files. The first instalment must be paid before the project officially starts.

I go beyond project completion.  My expertise is available throughout every phase, from strategic planning to flawless execution. We'll tackle any obstacles together, ensuring your brand identity is implemented seamlessly. But our collaboration doesn't end there!  I offer complimentary consultations at three, six, and twelve months after project completion. These calls are an opportunity to discuss your wins, your brand's evolution, address new challenges, and get advice to keep your brand moving forward.

Since every project is unique, I prefer to collaborate on a pricing plan that aligns with your specific needs.  Let's schedule a call to discuss your project goals and deliverables, and then I can provide a transparent quote.  Please note: any necessary third-party costs, like stock photos or font licenses, would be billed separately.

I understand every business has unique goals and challenges. That's why I will work closely with you to tailor the project scope to your specific needs. While certain core deliverables are essential, we can customize the deliverables to prioritize the solutions that will make the biggest impact on your brand.

Project timelines depend on the complexity of your project and the number of deliverables involved. We'll discuss this in detail during our onboarding call to create a realistic timeline that aligns perfectly with your needs.

I'm committed to exceeding your expectations throughout the entire project. Open communication is key, so we'll have regular check-ins to ensure you're happy with the progress. In the unlikely event you're not satisfied, we'll work together to find solutions. If a mutually agreeable solution isn't possible, we can amicably part ways, and any funds paid towards the project would be refunded in half.

Your final brand assets are delivered with ease and efficiency.  I use a variety of secure delivery options, including Google Drive, design software like Figma or Canva, or even editable source files. We'll discuss your preferences to ensure a smooth workflow and effortless use of your new brand identity.

Got more questions? Schedule a call
This component will only work on the published/exported site. Full documentation in Finsweet's Attributes docs.

Testimonials

Read what my partners had to say about working with me
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.

Pete Ericson

Founder, Leaky Paywall
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!

Dan Foster

Co-Founder, Munch