Hang is a social event platform designed to connect people with shared interests, providing a space where individuals can meet and hang out in person. In an era where digital interactions often strain human connections, Hang strives to bridge the gap by offering a platform for real-world meetups. Hang brings together people who share interests, allowing them to build a supportive network and create lasting memories through shared experiences.
Hang goes beyond simply connecting people. Its focus is on community building—a supportive network of like-minded individuals who share interests. Whether you're passionate about a specific hobby, movie genre, or topic, Hang enables you to discover and engage in events that foster joy and connection. Catering to a diverse audience, including lonely people, passionate cinephiles, recent immigrants seeking cultural ties, or elders seeking new adventures, Hang offers a welcoming space for everyone to find their tribe through shared activities and events.
Enhancing Well-being Through Meaningful Human Connections
Hang exists to promote physical human interactions, recognising them as vital for overall well-being. While social media has its place, it cannot replace the depth of physical interactions, which are crucial for maintaining a sense of connection. By fostering real-world interactions, Hang aims to contribute to mental well-being, as meaningful relationships have been shown to enhance happiness, health, and longevity. Its mission is to combat the negative effects of loneliness by providing a platform that encourages and facilitates meaningful physical interactions, helping individuals build and maintain fulfilling relationships.
Embracing Diversity and Community Through Visual Identity
One central question guided our approach: How do we leverage community and brand building through design and storytelling? Hang needed to embody inclusivity, diversity, and a community focus, serving as a safe space for physical reconnection and the rediscovery of companionship and humanity. The platform's fluid nature allows communities to define their existence and connections. This philosophy deeply influenced Hang's visual identity, with a fluid and dynamic logo setting the tone for its conversations and overall visual direction. The 15-colour palette was chosen to reinforce these ideas, with no single primary colour, reflecting Hang's values. Illustrations and visual devices in various shapes further emphasise the platform's mission of inclusivity and diversity.
Credits
Creative Direction: Paul Kelly Obayagbona
Art Direction: Itunuoluwa Akinsehinde, Akin Theodox, Camdee, Paul Kelly Obayagbona
3D: Akin Theodox
Motion Design: Paul Kelly Obayagbona
Illustrations: Farouq Osuolale, Camdee, Paul Kelly Obayagbona
Website Design: Japhet Onojie, Paul Kelly Obayagbona
App Design: Ukandu Success, Itunuoluwa Akinsehinde, Paul Kelly Obayagbona
Presentation: Paul Kelly Obayagbona
