Putting the Focus on the User
Leaky Paywall is about putting publishers’ content in front of the right readers. This was reflected in the visual treatment of their messaging, where blurred backgrounds bring content into sharp focus, symbolic of how a paywall works. For readers, content becomes clear and accessible upon subscription, underscoring the value of engaging with Leaky Paywall.
An Identity Built on Stacks
The identity was inspired by the three layers, representing the seamless relationship between the reader, the publisher, and the platform. The logo and visual devices draw on this layered approach, reinforcing Leaky Paywall’s role as the backbone of the subscription process.
Helping Publishers Thrive
Leaky Paywall’s mission is to help publishers thrive, recognising the essential role that trusted news and magazines play in society. The platform’s focus on revenue generation enables publishers to reinvest in their missions and deliver impactful content to their communities.
