Your creative partner in achieving your dream brand

Every interaction shapes how people perceive your brand. That's why I see branding as a powerful, continuous, and deliberate process to shape this perception. I take a strategic approach to brand identity design, crafting a clear system that guides all your brand expressions across every touchpoint. Here's how I turn brand chaos into clarity.

Part 1

Brand Discovery

This is where the magic begins! This phase is about understanding your business–its core, its goals, and its position in the market. Through discussions and research, we'll delve into your business and brand aspirations. We'll uncover your unique strengths and craft a powerful core message that resonates with your audience.

Part 2

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.

Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.

Part 4

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Part 1

Brand Discovery

This is where the magic begins! This phase is about understanding your business–its core, its goals, and its position in the market. Through discussions and research, we'll delve into your business and brand aspirations. We'll uncover your unique strengths and craft a powerful core message that resonates with your audience.

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.
Part 2
Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Part 4
Part 2

The Big Idea

The big idea is more than words–it's the soul of your brand. It's the emotional connection you want to forge with every interaction. It evokes a powerful feeling with every touchpoint, ensuring a clear and lasting impression on your audience. Imagine your audience walking away with a single, unforgettable feeling about your brand – that's the power of the big idea.
Part 3

Brand Building

We'll translate the big idea into a powerful visual narrative through your logo, brand identity system, and motion. I'll also craft comprehensive brand guidelines to ensure your brand is presented consistently across every touchpoint.
Part 4

Brand Execution

This is where all the magic comes together. We'll bring your brand identity to life across all the touchpoints your audience interacts with.  From stunning websites and to captivating social media templates and swag, we'll create a cohesive brand experience that excites and engages.
Project Flow
No two projects are exactly alike, and that's what keeps things exciting! While I have a framework for success, I'm flexible and collaborative.  Here are some core steps that are almost always present, ensuring a smooth and successful collaboration
01
Onboarding and discovery calls
02
Research, conceptualization and ideation
03
Presentation and reviews at each project phase
04
Concept refinement
05
Project approval and conclusion
06
Client’s team onboarding
07
After project consultation
Services
Here are some ways I can partner with you to build your dream brand.
Branding
Brand Strategy
Visual Identity Design
Motion
Illustrations
Iconography
Static brand guidelines (PDF)
Online brand guidelines
Marketing designs
Post project support
Presentation
Consultations
Let’s work togetherView projects
Website design & development
Website design in Figma
Component Library
Illustrations
Iconography
Website development in Webflow
Asset Animation
Presentation
Project handover
Post project support
Consultations
Let’s work togetherView projects
Here are answers to some questions you might have
What is your design process?

It all starts with a friendly chat, a chance for us to get to know each other, discuss your business goals, and see if we're a perfect fit. From there, we'll move seamlessly into the project with a clear scope, timeline, and agreement. We'll delve into research, craft a winning strategy, and brainstorm captivating ideas for your brand.  Through collaborative reviews, we'll refine the concepts to perfection.  Once your brand identity is complete, we can even help onboard your team and offer ongoing consultations.

I understand that managing project costs is important. That's why I offer flexible payment structures. For shorter projects, we can split it into 50% upfront, 30% at a milestone point, and the final 20% upon completion. For longer projects, we can explore a 30% upfront, followed by two milestone payments of 25% and a final 20% upon project completion and before delivery of the project’s final files. The first instalment must be paid before the project officially starts.

I go beyond project completion.  My expertise is available throughout every phase, from strategic planning to flawless execution. We'll tackle any obstacles together, ensuring your brand identity is implemented seamlessly. But our collaboration doesn't end there!  I offer complimentary consultations at three, six, and twelve months after project completion. These calls are an opportunity to discuss your wins, your brand's evolution, address new challenges, and get advice to keep your brand moving forward.

Since every project is unique, I prefer to collaborate on a pricing plan that aligns with your specific needs.  Let's schedule a call to discuss your project goals and deliverables, and then I can provide a transparent quote.  Please note: any necessary third-party costs, like stock photos or font licenses, would be billed separately.

I understand every business has unique goals and challenges. That's why I will work closely with you to tailor the project scope to your specific needs. While certain core deliverables are essential, we can customize the deliverables to prioritize the solutions that will make the biggest impact on your brand.

Project timelines depend on the complexity of your project and the number of deliverables involved. We'll discuss this in detail during our onboarding call to create a realistic timeline that aligns perfectly with your needs.

I'm committed to exceeding your expectations throughout the entire project. Open communication is key, so we'll have regular check-ins to ensure you're happy with the progress. In the unlikely event you're not satisfied, we'll work together to find solutions. If a mutually agreeable solution isn't possible, we can amicably part ways, and any funds paid towards the project would be refunded in half.

Your final brand assets are delivered with ease and efficiency.  I use a variety of secure delivery options, including Google Drive, design software like Figma or Canva, or even editable source files. We'll discuss your preferences to ensure a smooth workflow and effortless use of your new brand identity.

Got more questions? Schedule a call
This component will only work on the published/exported site. Full documentation in Finsweet's Attributes docs.

Testimonials

Read what my partners had to say about working with me
We love our new brand identity and website! Paul Kelly completely revamped our look, injecting it with fresh energy. We're excited to explore what he's created. From the start, Paul understood our needs and impressed us with his expertise. He made branding fun and collaborative. A pleasure to work with – responsive, committed, and personable – Paul delivered on all our requests.

Pete Ericson

Founder, Leaky Paywall
Paul's a branding rockstar! His exceptional creativity and meticulous attention to detail brought Munch's brand essence to life. He grasped Munch's vision from the get-go, translating it into a unique identity that perfectly captures our essence. His responsiveness, professionalism, and out-of-the-box thinking wowed us. We're thrilled and highly recommend Paul!

Dan Foster

Co-Founder, Munch