About

Who am I?

Doing great things since 2016. I'm Paul Kelly, a designer with a human touch on every project. Over the past seven years, I've mastered crafting seamless branded experiences by weaving together my expertise in brand identity, motion design, illustration, website design, and Webflow development. With a commitment to agency-level execution, I ensure that every project not only meets but exceeds expectations.

Outside of my design interests, I'm a passionate football fan and have supported Arsenal since 2006. I believe I would excel as a football coach or analyst. I admire Pep Guardiola's style of play, though I'm less focused on the tactical rigidity and the creativity it takes from forwards.

Music is another passion of mine, and I enjoy a wide range of genres, though I’m selective about the artists I listen to, as I value those who infuse their music with genuine passion. Music is essential to my work process and helps me cope with life, sometimes soothing me and other times bringing out my playful side.

I'm also a movie enthusiast, watching films from various countries. Growing up with Indian movies, they remain a favourite, and I have playlists of Indian music from these films. I also love Korean series, French and American movies, especially superhero films. While I don’t pick sides in the DC vs. Marvel debate, I enjoy both, with The Batman Trilogy and Avengers: Infinity War & Endgame being my all-time favourites.

Additionally, I'm a big cat lover. At one point in my life, I had eight cats, each of whom I loved deeply.

Education

First Class Honours

Bachelor of Arts - BA

Advertising, Public Relations and Branding

Middlesex University, Mauritius

In View

Master’s Degree

Management

Middlesex University, Mauritius

How do I do great things?

Building a dream brand can feel overwhelming. That's where I come in. I am your creative partner in achieving your dream brand. I understand the challenges and I bring the expertise to navigate them. That's why collaboration is at the heart of everything I do. We'll work together to create a brand that speaks to your vision and captivates your audience.

Strategy

A clear strategy is the secret sauce. It's the roadmap that guides us towards crafting meaningful visual and verbal identities that resonate with your audience and deliver the experiences we envision.

Building lasting identities

Insights from strategy unlock the creation of powerful visual and verbal identities that resonate deeply with your audience. Crafted with passion, designed to be seen, felt, experienced, and leave a lasting impression.

Building lasting identities

Execution

I meticulously scale your brand identity across all touchpoints – from your website and marketing materials to social media and other touchpoints. This ensures a consistent brand experience that resonates with your audience no matter where they interact with you.

Who would I like to work with?

I'm drawn to audacious brands–those who forge their paths and share my passion for bold creativity. I thrive alongside audacious leaders with a clear vision for disruption—those who value innovative thinking and trust the value I bring and my expertise in actualising their visions. Let's push boundaries and achieve remarkable things by redefining what's possible.

Brands who have been audacious enough