A Platform for Everyone
At Munch, inclusivity is at the heart of everything. The platform was created to serve and celebrate the diversity of the BAME community, but Munch is for everyone—connecting people to their favourite local and international restaurants, regardless of background. Munch believes food is a universal language, and the platform reflects that by offering something for everyone. Whether you're craving familiar flavours from home or exploring new cuisines, Munch makes it accessible to enjoy food that represents who you are.
Enhancing Munch’s Brand Experience
To elevate Munch's brand personality, custom characters and food illustrations were created that inject vibrancy and warmth into the brand. Each illustration brings the brand to life by showcasing the rich diversity of the foods and cultures Munch proudly represents. Thoughtfully crafted, the illustrations resonate with a broad audience, offering meaningful cultural representation while maintaining a universal appeal that invites everyone to feel welcome.
Meet Munchy—Munch’s Feel-Good Mascot
Munchy, the brand’s mascot, plays a pivotal role in making Munch more personable. Designed to evoke a feel-good factor, Munchy serves as a friendly, cheerful character that helps the brand connect emotionally with its audience. Whether seen in-app, on marketing materials, or during campaigns, Munchy brings a sense of fun and relatability, embodying the joy of discovering new food.
Capturing the Munch Experience Through Photography
A crucial element of the new system is the use of photography that vividly captures the full Munch experience—showcasing the fun, connection, and enjoyment of food both solo and with others. By featuring real, candid shots of people and dishes, photography brings the brand to life in a genuine and relatable way.
