Amplifying Humanio's Core Values
Humanio’s brand design and tone of voice are rooted in the human need for motivation and community. These elements communicate the core ideas to its audience, fostering a relationship based on inclusivity, enjoyment, and a commitment to a healthy physical and mental lifestyle.
A Unified Idea and Belief
"Fitness is a Mindset" is the manifesto that embodies Humanio’s principles and personifies the brand's essence. It serves as a rallying cry for Humanio's audience, emphasising that mental fitness precedes physical fitness. This belief drives everything Humanio does.
A Unifying Visual Language: Mensch
The Humanio logo, titled "Mensch" (meaning "human" in German), inspired the visual identity. This visual language, derived from various elements of the logo, represents the brand’s message, values, and ideals, creating a cohesive and recognizable identity.
An Ecosystem of Wellness, Recovery, and Commitment
Humanio's ecosystem provides essential tools and accessories for fitness enthusiasts to achieve optimal well-being. Believing that fitness is a lifestyle, Humanio offers a comprehensive system to support this belief. The ecosystem works together to create a seamless experience for members, ensuring they have everything they need to succeed.
Don't Skip the Process
Humanio believes in the power of dedication, encouraging members to show up every day, push past boundaries, and avoid excuses. The philosophy is that success comes from consistent effort and commitment to personal goals. This mindset is ingrained in every part of the brand, from the fitness programs to the motivational communications.
