Awarri

Industry

Robotics

Year

2020

Services

Brand Strategy, Brand Design, Motion Design, Brand Guidelines

Hope For a Continent

Awarri's mission is to harness the power of advanced artificial intelligence and robotics to transform Africa's future. Founded by Silas Adekunle, a visionary robotics engineer renowned for creating the world's first intelligent gaming robot, Awarri is committed to developing a robust ecosystem that equips young Africans with the skills they need for the future of work. By empowering the next generation to create innovative tech solutions, Awarri aims to tackle some of Africa's most pressing challenges, paving the way for a more prosperous and technologically advanced continent.

Awarri (meaning ‘seek and find’ in Yoruba, one of Africa's popular languages), is Africa’s first advanced artificial intelligence (AI) and robotics company. Awarri is set to enable the development of advanced AI & robotics technology on the continent by developing an ecosystem that comprises highly skilled talents ready for the future of work and build lasting tech solutions for some of Africa’s problems.

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Global Yet Local

The brand’s diverse audience inspired a vibrant colour palette, carefully selected for its versatility and appeal. These colours were chosen not only for their visual impact but also for their ability to connect with audiences around the world, ensuring that Awarri’s identity is powerful globally and locally.

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The Awarribot

To make the Awarri brand more relatable and engaging, especially for younger audiences, we introduced a mascot—The Awarribot. This friendly, futuristic robot embodies the essence of Awarri's mission: to inspire curiosity, learning, and innovation among Africa's youth. It serves as a symbol of the limitless possibilities that AI and robotics can bring to Africa, encouraging young minds to explore, create, and solve problems.

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Shaping the Vision

Awarri's visual identity is a reflection of its core values: simplicity, innovation, and inspiration. The logo, a central element of this identity, is more than just a symbol—it is a narrative device that tells the story of Awarri's journey. The logo's shape serves as a versatile image container in both filled and outlined forms. This design approach ensures that the visual identity is not only distinctive but also adaptable across various platforms.

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Rooted in African Heritage

To ground the Awarri brand in its African roots, we developed a pattern inspired by traditional African symbols. These symbols were carefully chosen to represent Awarri's goals, personality, vision, and mission. By integrating these elements into the brand's visual language, we created a unified pattern that serves as a motif throughout Awarri's communications. These patterns not only reinforce the brand's cultural heritage but also add a layer of depth and meaning to its visual expression, making Awarri instantly recognsable.

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Solving Africa's Problems

At the heart of Awarri's mission is a commitment to solving Africa's most significant challenges through technology. By building a pipeline of highly skilled talent and fostering a culture of innovation, Awarri is poised to develop advanced AI and robotics solutions tailored to the continent's unique needs. Whether it's addressing issues in healthcare, agriculture, or education, Awarri's approach is holistic and forward-thinking.

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